Focus and Scope
Journal of Business Analytics and Data-Driven Decision Making (JBADDM) advances research that strengthens the role of data in organizational strategy, performance, and innovation. The journal publishes studies on business intelligence, predictive analytics, machine learning, and artificial intelligence that enhance managerial judgment and marketing effectiveness. It invites work on decision-support systems, digital transformation, consumer and market analytics, and analytical applications in operations, supply chains, and finance. Contributions addressing ethical, governance, and policy implications of data-driven practices are also encouraged. The journal welcomes methodological, empirical, and applied research that demonstrates how analytics improves decisions across diverse business environments.
- Business intelligence and data visualization for organizational insight
- Predictive analytics, machine learning, and big data applications
- Artificial intelligence for management, marketing, and strategy
- Decision-support systems and algorithmic recommendation models
- Data-driven innovation, digital transformation, and business model analytics
- Consumer analytics, market segmentation, and behavioral prediction
- Operations, supply chain, and financial analytics
- Ethical, governance, and policy issues in data-driven decision environments
