About the Journal
Journal of Business Analytics and Data-Driven Decision Making (JBADDM) advances research that strengthens the role of data in organizational strategy, performance, and innovation. The journal publishes studies on business intelligence, predictive analytics, machine learning, and artificial intelligence that enhance managerial judgment and marketing effectiveness. It invites work on decision-support systems, digital transformation, consumer and market analytics, and analytical applications in operations, supply chains, and finance. Contributions addressing ethical, governance, and policy implications of data-driven practices are also encouraged. The journal welcomes methodological, empirical, and applied research that demonstrates how analytics improves decisions across diverse business environments.
